E-commerce relies on hubs to continue growing in the provinces

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Although e-commerce is growing at a general level, the provinces continue to participate less in this boom. The coronavirus pandemic affected Peru, e-commerce skyrocketed and the number of new companies increased by 400%. The figures are encouraging, but only for the country's capital, since e-commerce has not yet taken off in the provinces.

Growth of Telegram Number Data electronic commerce in provinces according to Capece
Growth of electronic commerce in provinces according to Capece
In the interior, only 10% of brands have invested in electronic commerce in the provinces, according to the Peruvian Chamber of Electronic Commerce ( Capece). Helmut Cáceda, executive president of CAPECE, assured that there is still a long way to go, because, although many companies say they are operating in the provinces, the truth is that when they talk about it they are referring to Arequipa or Chiclayo. This has also been demonstrated by a study carried out by Linio Perú.

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Falabella Group Market has explained that consumers prefer this option because of the speed with which they can buy wherever they are. And for features such as special discounts for in-app purchases or “Save for later”. Which allows the user to select a product of interest to them and put it in the shopping cart until they decide to complete it.

According to Helmut, 73% of the application's users come from Lima and Callao. While 27% come from other regions of Peru. Regarding the age range, more than 4% are between 25 and 35 years old, 76% are men and 24% women.